There’s been multiple concerns relating to child labor, harmful predators, and inappropriate content, prompting the online company to acknowledge the need for improvement in several blog posts. It’s been difficult to strike the balance between their open ecosystem and protecting this young and vulnerable audience. The advertising-based video on demand service (AVOD) booked $7 billion in revenues last quarter, nearly equaling that of Netflix.īut YouTube hasn’t always sat comfortably atop its throne in kids streaming over the years. This is the holy trinity that a parent with a toddler in a long supermarket checkout line never knew they needed. There are three key characteristics that drive YouTube’s ubiquity: it’s available on any device connected to the internet, no account set up is required, and it’s free at the point of use. However, the question of how responsibly the platform services our children is becoming more and more pointed as time goes on. YouTube is such a go-to destination for kids worldwide that a dedicated YouTube Kids app was launched in 2015 and, according to some reports, is the most used streaming app globally. Kids content clocks billions of views on YouTube a whopping 41 percent of views for the Top 30 most-viewed channels come from content catering to younger demographics. No, not a legacy studio like Disney or a super streamer like Netflix. With the battleground drawn, the long reigning champion in this space is obvious to those paying attention, though perhaps surprising to casual observers: YouTube. It’s fair to say that hyper-delivery to this demo is a core pillar upon which the Disney+ strategy stands, drawing on their premium back catalogue of family focused film and TV content. The audience is sizable, loyal-resistant to the dreaded “churn,” and relatively efficient to serve. The kids and family genre has often been discussed as a “heated front” within the streaming wars. YouTube Kids has come under fire in recent years, but do parents have any other options? YouTube Kids
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